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Titan Company Ltd.

Digital Content Manager

Aug, 2023 - Present

  • Custodian of Titan Company Ltd's corporate brand with a special focus on CSR & DEI initiatives.

BlueStone Jewellery

Content & PR Lead

Jul, 2022 - Jul, 2023

Juicy Chemistry

Content Lead

Feb, 2022 - Jun, 2022

Epigamia (Drums Food)

Content Manager

Aug, 2020 - Nov, 2021


Summer Intern (Consulting)

Apr, 2019 - May, 2019

  • Crafted content and dissemination plans for #LoveIsInTheLittleThings across social media, PR, in-cinemas, owned platforms, retail, and more

  • Developed and owned end-to-end reporting and metrics for marketing

  • Earned ₹1.93Cr in public relations in association with partner agencies 

Adithi is an award-winning content strategist.
Adithi is an award-winning content strategist.
Adithi is an award-winning content strategist.

Drums Food Innovation Day

  • Modernised a global steel Fortune 500 co’s business model to a D2C format, creating a revenue stream with a 10% growth opportunity

  • Identified the untapped D2C niche by mapping competition and understanding sales models in collaboration with various channel partners 

Earned a pre-placement offer at EY

Adithi is an award-winning content strategist.

Think Tree Media House

Freelance Content Strategist

Jun, 2017 - May, 2018

22feet Tribal Worldwide

Content Strategist

May, 2016 - Jun, 2017

  • Consulted to solve brand and business challenges such as developing the brand, improving awareness and business pipeline for Think Tree Media House, Morning Fresh Drinks, and RKV Developers using digital media avenues 

  • Part of a multi-agency initiative to plan Puma’s omnichannel journey for #DoYou, that earned a Guinness World Record and 100mn impressions through influencer marketing

  • Worked with brands to identify effective solutions for briefs and self-defined challenges


NMIMS, Mumbai

Fulltime MBA (Marketing)

Jun, 2018 - Mar, 2020

  • Dean’s List 2019-20, (Jun, 2021)

  • 1st Place, National Article Writing Competition, Finomenon (Sep, 2019)

  • 2nd Place, National Article Writing Competition, SRF (Mar, 2019)

  • National finalist at Chanakya Niti, a public policy competition by IIM Calcutta (Dec, 2018)

Christ University, Bangalore

B.A. (Media & Communication)

Jun, 2011 - May, 2014

  • 3rd Place, quiz event at the annual media fest Maadhyam (2014)

  • 1st Place, inter-deanery quiz event Blossoms (2012-13)

  • Runner Up, inter-deanery quiz event Blossoms (2013-14)

  • Representative, Placement Committee (2013-14)

  • Published "Newspapers and Propaganda," a semiotic analysis of advertisements of print publications (2013)


22feet Tribal Worldwide

Business Development Intern

Feb, 2016 - May, 2016

Hill & Knowlton

PR Intern

Jan, 2016 - Feb, 2016

MSL India

PR Intern

Apr, 2013 - May, 2013

The Times Group

Editorial Intern

Apr, 2012 - May, 2012

  • Focussed on ideating campaigns, acquiring new clients and developing business for the company

  • Increased billings by identifying opportunities for campaigns, services and distribution channels

  • Monitored media, wrote advertorials, created coverage reports for clients

  • Employed image management and damage control techniques of while working with clients

  • Helped clients net a wider audience via content and research reports

  • Assessed the effectiveness of campaigns using evaluation, coverage reports and media tracking

  • Interned with Bangalore Times to cover the city beat through interviewstrends, and live event coverage

  • Edited, copy-checked the newspaper; learnt the basic working of QuarkExpress and photography

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