Work
Titan Company Ltd.
Digital Content Manager
Aug, 2023 - Present
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Custodian of Titan Company Ltd's corporate brand with a special focus on CSR & DEI initiatives.
BlueStone Jewellery
Content & PR Lead
Jul, 2022 - Jul, 2023
Juicy Chemistry
Content Lead
Feb, 2022 - Jun, 2022
Epigamia (Drums Food)
Content Manager
Aug, 2020 - Nov, 2021
EY
Summer Intern (Consulting)
Apr, 2019 - May, 2019
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Crafted content and dissemination plans for #LoveIsInTheLittleThings across social media, PR, in-cinemas, owned platforms, retail, and more
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Developed and owned end-to-end reporting and metrics for marketing
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Earned ₹1.93Cr in public relations in association with partner agencies
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Improved email conversions by 4.5X & retention revenue contribution by 30% within 4 months using industry best practices, smart segmentation and tailored content
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Owned the redevelopment of brand identity highlighting the portfolio tagline ‘Organic by Nature’ to improve user journey and conversions
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Helmed content strategy & creation across channels and funnels
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Crafted the ‘#DigSwirlSpread’ campaign, a Deepika Padukone x epigamia campaign, dissemination across 15 digital channels - generating 18mn views & 500K web sessions
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Leveraged a mix of consumer studies, retention automation & content strategy to deliver 20% uplift in email opens and 25% QoQ rise in orders
Drums Food Innovation Day
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Modernised a global steel Fortune 500 co’s business model to a D2C format, creating a revenue stream with a 10% growth opportunity
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Identified the untapped D2C niche by mapping competition and understanding sales models in collaboration with various channel partners
Earned a pre-placement offer at EY
Think Tree Media House
Freelance Content Strategist
Jun, 2017 - May, 2018
22feet Tribal Worldwide
Content Strategist
May, 2016 - Jun, 2017
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Consulted to solve brand and business challenges such as developing the brand, improving awareness and business pipeline for Think Tree Media House, Morning Fresh Drinks, and RKV Developers using digital media avenues
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Part of a multi-agency initiative to plan Puma’s omnichannel journey for #DoYou, that earned a Guinness World Record and 100mn impressions through influencer marketing
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Worked with brands to identify effective solutions for briefs and self-defined challenges
Education
NMIMS, Mumbai
Fulltime MBA (Marketing)
Jun, 2018 - Mar, 2020
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Dean’s List 2019-20, (Jun, 2021)
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1st Place, National Article Writing Competition, Finomenon (Sep, 2019)
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2nd Place, National Article Writing Competition, SRF (Mar, 2019)
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National finalist at Chanakya Niti, a public policy competition by IIM Calcutta (Dec, 2018)
Christ University, Bangalore
B.A. (Media & Communication)
Jun, 2011 - May, 2014
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3rd Place, quiz event at the annual media fest Maadhyam (2014)
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1st Place, inter-deanery quiz event Blossoms (2012-13)
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Runner Up, inter-deanery quiz event Blossoms (2013-14)
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Representative, Placement Committee (2013-14)
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Published "Newspapers and Propaganda," a semiotic analysis of advertisements of print publications (2013)
Internships
22feet Tribal Worldwide
Business Development Intern
Feb, 2016 - May, 2016
Hill & Knowlton
PR Intern
Jan, 2016 - Feb, 2016
MSL India
PR Intern
Apr, 2013 - May, 2013
The Times Group
Editorial Intern
Apr, 2012 - May, 2012
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Focussed on ideating campaigns, acquiring new clients and developing business for the company
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Increased billings by identifying opportunities for campaigns, services and distribution channels
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Monitored media, wrote advertorials, created coverage reports for clients
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Employed image management and damage control techniques of while working with clients
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Helped clients net a wider audience via content and research reports
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Assessed the effectiveness of campaigns using evaluation, coverage reports and media tracking
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Interned with Bangalore Times to cover the city beat through interviews, trends, and live event coverage
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Edited, copy-checked the newspaper; learnt the basic working of QuarkExpress and photography