BlueStone

A brief glimpse of my time at BlueStone: 

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Big Gold Upgrade

• Crafted key content across platforms like Instagram, Facebook, Twitter, YouTube, LinkedIn, leadership LinkedIn profiles, and channels like internal comms, retention, retail activations, etc. 

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Love Is In The Little Things

• Planned the dissemination of the campaign across social media, retention and BlueStone's loyalty groups. 

• Crafted key content across platforms like Instagram, Facebook, Twitter, YouTube, LinkedIn, leadership LinkedIn profiles, and channels like public relations, internal comms, retention, retail activations, etc. 

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BAU

• Owned the BlueStone brand voice and tone across channels, campaigns and agency partners. 

• Created campaign/collection briefs, content for social media, retention, retail activations, internal communications, and more on a BAU-basis.

• Led the Public Relations initiative by strategising quarterly, monthly and topical plans in association with agency partners; crafted authored articles, quotes and press notes.  

• Developed an exhaustive reporting dashboard to assess revenue and performance across offline retail and digital sales (website, app); key custodian of quarterly/monthly reviews.  

• Worked with multiple teams and senior leadership to deliver improvements within BlueStone's digital ecosystem or in-store.